Born in Argentina to French parents, Patricio Gouguenheim’s love for wine started at the age of 7 when he was given a little bit of wine (mixed with sparkling water!) with every meal. No doubt this was a catalyst for him entering the world of wine later on in life. During the years 1999 to 2002, Patricio’s job (mergers and acquisitions) took him to Mendoza, now the epicentre of Argentina’s wine industry. It was at that time when he envisioned that it was the right time for Argentine wines to gain international reputation in the world markets. It was during the year 2002, when Argentina went into a big economic crash and GDP collapsed that he decided to enter the wine market (as everyone else was leaving. . . ). He found a very old winery located in the Uco Valley, with a lot of small tanks ideal for the production of high quality wines, and that was the start of his venture in this wonderful, crazy business! He hung up his suit and tie, and started working in the great outdoors. Since its beginning the winery has become one of the best performing/top quality wineries in Argentina, with its wines currently sold in 15 countries.