(oops) wines focus on blending Carmenere with complementary varietals. The style for the red blends is fruit forward with a soft touch of oak, producing varietally expressive yet approachable wines. This spicy wine is deep red in color with purple tones and some orange hues. Intense, rich chocolate, and coffee bean aromas introduce a mouth-filling palate with mineral notes, pepper, dry plum, and menthol well-balanced with oak.
(oops) is the brainchild of founder Norman Schwartz, a dynamic marketing and branding innovator who came together in 2005 with Emery G. Olcott to form Sewall Road Partners, LLC, the brand-ideation company and brand owner of (oops) and Schwartz Olcott Imports, LLC, the importing company for (oops) and other future brands.