The wine is deep purple-red in color, typical of this variety. Blackberry aromas are underscored by notes of ground white pepper, spices, and leather. Rich and mouthfilling, black currant and plum flavors explode on the palate, with spice, herbs, and a long, soft finish. The tannins are surprisingly smooth and silky for a wine with such body and flavor
(oops) is the brainchild of founder Norman Schwartz, a dynamic marketing and branding innovator who came together in 2005 with Emery G. Olcott to form Sewall Road Partners, LLC, the brand-ideation company and brand owner of (oops) and Schwartz Olcott Imports, LLC, the importing company for (oops) and other future brands.