Crystal clear, un-aged tequila that allows its 100% agave flavor to shine. This is tequila at its simplest.
For over 250 years, our family has been crafting some of Mexico’s smoothest tequila. Over that time, we’ve learned it’s always best to keep things simple, and that creating high quality tequila comes from using only the best ingredients and classic techniques. Our history and experience gives us the confidence to produce a tequila you can enjoy on any occasion. And it’s our heritage that has taught us: with tequila like Lunazul, there’s no reason to complicate things. Lunazul means ”Blue Moon” and the Mexican wolf has always played a vital role in our identity. Mysterious and resourceful, the independent spirit of the wolf resonates in everything we do. We’re proud to partner with NATURALIA, a non-profit organization that promotes the conservation of Mexico’s ecosystems and wild species such as the Mexican Wolf through outreach, education and fieldwork. Together, Naturalia and Lunazul believe that when you’re good to your lands, your lands are good to you. Lunazul was founded by Francisco Beckmann, a seventh generation descendent of Jose Antonio de Cuervo. He sold his stake in the family distillery in 1992, but kept his share of the agave fields to pursue his personal goal: to distill the some of the best tequilas in the world. He founded the Tierra de Agaves estate in 2004 and soon after began producing Lunazul tequilas. Francisco passed along the tradition to his own son, Jorge Beckmann, who became president of Tierra de Agaves in 2005.