Ferrari was born over a century ago in 1902 through the efforts of Giulio Ferrari. After his studies in France, Ferrari returned to Trentino, Italy and planted Chardonnay, which no one had done before. Ferrari was convinced that through the combination of Trentino terroir, the innovative use of Chardonnay and the use of the traditional “metodo classico”, he could make world-class sparkling wines. By 1906, the awards started to roll in and Ferrari was well on its way to producing what would shortly become the most famous sparkling wine in all of Italy. In 1952, Giulio Ferrari, not having any children, chose Bruno Lunelli, a friend and local merchant as successor for his beloved business. Today the third generation of the Lunelli family is at the helm and the winery could not be in better hands as it continues to be a perennial Tre Bicchieri winner.