Cantina Pertinace: a winegrowers’ cooperative which identifies with its territory, the region of Barbaresco, where tenacity, passion and work make the members the main protagonists of a business named after a great historical personality, Elvio Pertinace, who was born in Alba, in the hamlet in which the winery is located. Founded in 1973 following a project by Mario Barbero, the Vignaioli winery had thirteen members in the region of Treiso. They all shared a tie with the Langa hills and the same desire a: to create a business able to process the grapes and put a new brand on the market, symbol of a land of great wines. They bet on Nebbiolo for Barbaresco, in the late 70s they started to bottle their wine. Its development has never stopped, thanks to the sacrifices made by the members: the venues were enlarged in the 80s and equipped with state-of-the-art technologies; in 1990 a packaging area was added. The members have always been market-oriented, with great interest in foreign countries. The promotion of the Barbaresco region, the high quality of the wines and the identity of Cantina Pertinace were immediately appreciated. Over the years they have reached the world’s markets, consolidating their presence especially in the United States, in Denmark, Switzerland, Germany, Belgium, Poland, South Korea and Hong Kong. At present the Winery produces 700. 000 kg of grapes, totaling around 450 thousand bottles, with fifteen members who continue to work following the principles of the historical founders, who are still in the cooperative, in the name of Barbaresco.