For more than four centuries, the Duboeuf family has been producing wine. Georges, well known for his dynamism, created Les Vins Georges Duboeuf in September of 1964. This historical date also marks the start of his wine merchant business, selecting, bottling and selling fine French wines from the Beaujolais and Maconnais regions of Burgundy and, in the process, becoming world-famous. Georges has become, in a sense, the ambassador of the region. He has remained loyal to his quest of offering quality wines, combining the flavor profiles of their terroir with bold characters. He conducts his business by negotiating with heart, passion, and the constant desire to share the very best of Beaujolais. In continuing the family tradition, Georges and his wife Rolande are joined by their son Franck and his wife Anne who manage the family business.